COFFEE SHOP CONTENT RESET
Folding your voice into your content...without overthinking it!
Includes the 4 Week Content Reset Challenge
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Why this exists
A step by step content guide designed specifically for independent coffee shop owners by someone who has been on your side of the counter. Built around real life, busy days and imperfect consistency.
Includes the '4 Week Content Reset Challenge' with a fool proof framework for creating posts on Facebook and Instagram between the flat whites. Turning consistent content into consistent customers, giving you the life you want once the coffee machine is switched off for the day!
More customers. Fewer red letters. Proper days off!
At £28 that works out at just £1 a day for the 4 Week Reset. If your content brings in just one extra customer a week for a coffee and cake, it’s already paid for itself! If you don’t see progress after 4 weeks, I’ll personally offer you a free profile review to help you get on track.
Posting shouldn't feel this hard...
You know your coffee shop better than anyone and you speak to your customers everyday. But, when it comes to posting online you overthink it and either end up posting nothing or you resort to a selling post that only your aunt from miles away comments on (no matter how tasty that slice of cake looks!).
My name is Jenni and I have been in your worn, coffee stained shoes. I have designed this guide to help you bring more people through the door by using your voice online, in a way that feels comfortable to you!
What this is;
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A practical framework
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Written specifically for independent coffee shops
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A habit building reset
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Support for Facebook and Instagram that you can actually use
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What this is NOT;
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A template dump
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Lists of captions to copy & paste
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A post calendar
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The promise of going viral
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A guide for TikTok, YouTube or Snapchat
What's inside the guide?
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The Content Cup framework (a simple way to organise ideas without rules)
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50 caption starters and prompts, grouped by content type
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Caption Anatomy — how to structure posts so they flow naturally
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Faceless Reels & B-roll made simple (no performing required)
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Clear guidance on hashtags, keywords and what actually matters now
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A posting checklist to slow you down and build momentum
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Plain-English explanations of social media terms
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Habit-building tools you’ll use beyond the four weeks
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...and more! 25 pages packed with everything you need to reset your social media and make it start working for you!
The Guarantee
If after four weeks you have not seen any real progress in followers, reach or engagement, send me your before and after screenshots and I will offer you a FREE profile review. No hoops. No sales call. No pitch.
Just honest advice on what needs tweaking!
This guide and challenge is for you if you run an independent coffee shop and posting online feels heavier than it should.
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It's for busy owners, for people juggling staff, stock, customers and real life. For anyone who wants social media to support their business, not become another thing to feel guilty about.
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You already have a voice, this guide simply helps you use it....consistently, comfortably and in a way that brings more people through the door. More customers means less red letters on the doorstep, chance to take proper days off (remember those?) and the ability to live the life you want once you switch the coffee machine off each evening!
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What is that life worth to you?
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£28 - just £1 a day for four weeks!
One simple reset that you can come back to any time!